Discover how we combine technology and creativity, working alongside our partners to transform bold ideas into engaging experiences.
We have developed one of the world's first web AR engines. We use it to create web AR campaigns that activate customers. web AR offers access to augmented reality (AR) via a web browser without the need to install an app.
AR unites thousands of fans - concert on McDonald's rooftops
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Martech pill — webAR
Thanks to webAR, augmented reality (AR) can be used by every smartphone user. No need to install the app! See inspirations, case studies and figures. Everything you need to create a concept and presentation for the client on one page.
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webAR #1: What is web AR?
You turn on Instagram, fire up the camera and view yourself in a mirror of animated filters. In a cowboy hat, with hare's ears, in a Batman mask, twenty years later, twenty kilos less... Discover webAR!
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webAR #2: Augmented reality (AR) on the smartphone
You no longer need Instagram or any other app to launch the augmented reality of your brand. The web AR runs in a web browser, which is what every smartphone is equipped with today.
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webAR #3: What are the problems in using web AR?
The importance of web AR is growing, because with virtual reality, it strongly engages generation Z, which marketers care a lot about. However, this does not mean that web AR does not have drawbacks!
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webAR #4: Web AR technology in practice
Web AR is set to be the technology hit of marketing in 2023 - so get inspired. See the most interesting case studies from all corners of the globe.
HACK HiT: WebAR campaign
When the Polish government introduced a textbook full of manipulation into secondary schools, we implemented a campaign to correct it. With a smartphone, young people scan the textbook. When the app detects a disputed text, it displays a correction.
Web AR - Campaign for Leżajsk
The website of the Leżajsk campaign is one of the first implementations of Web AR - augmented reality in web browsers. The campaign was nominated in the Mixx Awards 2018.
WEB AR campaign for Królewskie
“Królewskie” is a brand with great Warsaw roots. Since 2017, we have been cooperating with the agency Twin.digital.collective, which is responsible for digital campaigns of the brand. This year, together with Twin, we implemented the WEB AR campaign, which has been nominated in the Mobile Trends 2019 competition.
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New Web AR campaign of the Specjal brand
The new Specjal beer campaign required a unique setting, which is the reason why we have prepared a landing page using web AR and geolocation. When visiting the website you can scan a label and view the appropriate spot for a given region and take part in the competition.
