After entering the campaign website and hovering over the Specjal beer label with your phone, the augmented reality effect is activated - a video showing the spirit and values of the local brand appears above the label.
Importantly, the content varies depending on the place in the north of Poland where the user is located — we used the geolocation mechanism for this purpose. A separate video has been prepared for people who do not agree to geolocation or are located in other regions of Poland.
In the project, we used the proprietary AR engine, which made it possible to trigger the effects of augmented reality from the website, and extend the campaign with a competition and lowered the threshold of recipients' entry. The user does not need to download additional applications to experience AR effects.