Insights
Digital marketing projects in which we creatively use new technologies such as web AR, deepfake, voice recognition or AI bots. These are innovations that require us to take a whole new look, build prototypes and do a lot of testing. Things that are often pioneering... on a global scale!
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case studiesSTORYTEL: Innovative mobile campaign
We hacked the phone of the character in the story 'Zona'. We used the mobile website to build an engaging and unique consumer experience with the brand. Find out the details of the award-winning digital campaign developed for Storytel.
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case studiesNUENO: Poland's first digital fashion brand
We have established Nueno Concept as the first Polish brand of clothes that don’t exist & Nueno Lab to conduct digital experiments with fashion creators. We want to inspire you and pave the way for a digital fashion future.
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case studiesHACK HiT: WebAR campaign
When the Polish government introduced a textbook full of manipulation into secondary schools, we implemented a campaign to correct it. With a smartphone, young people scan the textbook. When the app detects a disputed text, it displays a correction.
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case studiesTYMBARK: Campaign with deepfake technology
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MarTech PillMartech Pill – Christmas Time
Want to spend the Christmas season in peace? The sooner you plan Christmas campaigns for your clients and prepare them with an experienced team of programmers, the sooner you can immerse yourself in the blissful festive mood!
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case studiesPANAPTICON FOUNDATION: Experimental campaign
Do you monitor your blood pressure via a smartwatch? And did you know that you consent to this information being used by corporations, for example when deciding whether to grant a loan or sell insurance? We created a campaign especially for the Panoptykon Foundation to show how much intimate information our heart rate reveals.
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press roomDesign Practice #2: Working at Panowie Programiści
'When someone puts a task in front of me, I'm always thinking about how to do it simpler, better, to find a solution that will allow me to move forward quickly and confidently,' says Ewa Mierzwińska, UX Team Leader and board member of Panowie Programiści, in the Design Practice podcast.
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press roomDesign Practice #1: How does a digital production house work?
We are a digital production house. We help advertising agencies to create the most effective and technologically advanced marketing campaigns possible - Adrian Hołota talks about Panowie Programiści in the Design Pratice podcast.
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press roomInternational award for our web AR campaign
Panowie Programiści with the Best of Contest award of the 24th Kyiv International Advertising Festival. The jury singled out a campaign unmasking a manipulative textbook for the high school subject History and the Present. It was based on web AR technology.
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knowledgeNew brand rejuvenation technologies
Odmłodzić markę – to wyzwanie, z którym najczęściej mierzą się dziś brand managerowie. Widać to po briefach przesyłanych do agencji reklamowych. A gdy mowa o zdobyciu uwagi pokolenia Z (urodzeni między 1995 a 2010) czy Alfa (urodzeni po 2010) , to mowa o nowych technologiach. Jak efektywnie wykorzystywać je w kampaniach marketingowych? I które z nich są (jeszcze) nowe?
