Do you monitor your blood pressure via a smartwatch? And did you know that you consent to this information being used by corporations, for example when deciding whether to grant a loan or sell insurance? We created a campaign especially for the Panoptykon Foundation to show how much intimate information our heart rate reveals.
Idea and design
TWIN .digital collective
The centrepiece of the campaign was an experiment in which male and female participants monitored their partner's pulse using a smartwatch app. The couples invited to the experiment - people in stable relationships but living apart - were given access to data from their partner's or partner's app. When the pulse rate of the person wearing the smartwatch exceeded the average (around 90 beats per minute), the monitor received a notification on partner's phone. Thay could interpret faster pulse by selecting one of the options from a predefined list: excitement, stress, sexual or sporting activity, psychostimulants consumed. They responded about their impressions in the video.