Insights
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press roomThere are winners in crisis too
The online art classes at Kutno House of Culture were attended by three thousand people in a pandemic. Previously, twelve participants came to them - Adrian Holota, CEO of Panowie Programiści, talks about how to build a digital cultural offer in 'La Vie' magazine.
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knowledgewebAR #1: What is web AR?
You turn on Instagram, fire up the camera and view yourself in a mirror of animated filters. In a cowboy hat, with hare's ears, in a Batman mask, twenty years later, twenty kilos less... Discover webAR!
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knowledgewebAR #2: Augmented reality (AR) on the smartphone
You no longer need Instagram or any other app to launch the augmented reality of your brand. The web AR runs in a web browser, which is what every smartphone is equipped with today.
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knowledgewebAR #3: What are the problems in using web AR?
The importance of web AR is growing, because with virtual reality, it strongly engages generation Z, which marketers care a lot about. However, this does not mean that web AR does not have drawbacks!
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knowledgewebAR #4: Web AR technology in practice
Web AR is set to be the technology hit of marketing in 2023 - so get inspired. See the most interesting case studies from all corners of the globe.
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case studiesMartech Trendbook 2023
We looked at hundreds of campaigns implemented over the last two years. They included projects from Europe, Asia, the Americas, Africa, Australia, and Oceania. Award-winning and those that few marketers had heard of. What interested us about them? The technologies used! This is how Martech Trendbook 2023 was created.
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press roomTechnological revolution in marketing? We know what will surprise us!
Deep fake, voice recognition, AI and webAR – these technologies will dominate marketing in 2023. Using them, new services and even better entertainment will be created. The metaverse was considered by experts to be the biggest disappointment of last year. The Martech Trendbook 2023 report has just appeared online.
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case studiesSTORYTEL: Innovative use of data
You can read the future from the cards. It is therefore the perfect motive to create a campaign for Storytel, which has turned reading into a profitable business. Find out about the campaign awarded in the Innovation and KTR competitions.
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case studiesHEINEKEN: Web development of campaigns
Four designers and four card designs. Thousands of users and thousands of original wishes. This is how, together with TWIN .digital collective, we helped Heineken celebrate Christmas.
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case studiesBBDO Warsaw: Web development
We value the work of designers and therefore, when programming, we take care of every detail, down to one pixel. Or, as in this case, to one molecule.
