We looked at hundreds of campaigns implemented over the last two years. They included projects from Europe, Asia, the Americas, Africa, Australia, and Oceania. Award-winning and those that few marketers had heard of. What interested us about them? The technologies used! This is how Martech Trendbook 2023 was created.
Pomysł i realizacja
We decided to look at how marketers and advertising agencies use new technologies. How they serve marketing purposes and how they are changing the advertising market.
We also analysed the hottest discussions on LinkedIn to find out which technologies marketing leaders talk about most often. We examined the context of these exchanges to see which technologies they rate as useful and which ones they don't see a great future in.
The result of our research is 10 trends that will technologically dominate marketing in 2023. We have named some of them after technologies, while others combine converging marketing phenomena with the essence of new technology capabilities into one group.
AI (artificial intelligence)
web AR (augmented reality)
Metaverse & NFT
Ready? Then let the new technologies take you on a journey to the future!