Insights
We have developed one of the world's first web AR engines. We use it to create web AR campaigns that activate customers. web AR offers access to augmented reality (AR) via a web browser without the need to install an app.
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case studiesHACK HiT: WebAR campaign
When the Polish government introduced a textbook full of manipulation into secondary schools, we implemented a campaign to correct it. With a smartphone, young people scan the textbook. When the app detects a disputed text, it displays a correction.
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MarTech PillMartech Pill – Christmas Time
Want to spend the Christmas season in peace? The sooner you plan Christmas campaigns for your clients and prepare them with an experienced team of programmers, the sooner you can immerse yourself in the blissful festive mood!
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case studiesMONDAY GROUP: Web AR at the conference
How to use new technologies to enrich your event? Engage your guests in a fun augmented reality experience! See how we used web AR at a conference organised by the Monday Group agency.
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press roomDesign Practice #1: How does a digital production house work?
We are a digital production house. We help advertising agencies to create the most effective and technologically advanced marketing campaigns possible - Adrian Hołota talks about Panowie Programiści in the Design Pratice podcast.
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press roomInternational award for our web AR campaign
Panowie Programiści with the Best of Contest award of the 24th Kyiv International Advertising Festival. The jury singled out a campaign unmasking a manipulative textbook for the high school subject History and the Present. It was based on web AR technology.
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knowledgeYear of Python
When in 1989 Guido van Rossume created a programming language that was easy for students to learn, he probably never imagined that three decades later it would be used to mass-produce websites, web and mobile applications and even complex data processing systems for artificial intelligence, at that time a completely futuristic entity.
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MarTech PillMartech pill — webAR
Thanks to webAR, augmented reality (AR) can be used by every smartphone user. No need to install the app! See inspirations, case studies and figures. Everything you need to create a concept and presentation for the client on one page.
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knowledgewebAR #1: What is web AR?
You turn on Instagram, fire up the camera and view yourself in a mirror of animated filters. In a cowboy hat, with hare's ears, in a Batman mask, twenty years later, twenty kilos less... Discover webAR!
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knowledgewebAR #2: Augmented reality (AR) on the smartphone
You no longer need Instagram or any other app to launch the augmented reality of your brand. The web AR runs in a web browser, which is what every smartphone is equipped with today.
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knowledgewebAR #3: What are the problems in using web AR?
The importance of web AR is growing, because with virtual reality, it strongly engages generation Z, which marketers care a lot about. However, this does not mean that web AR does not have drawbacks!
