For the campaign created by TWIN.digital collective, we built a dedicated website. It was through this that Varsovians were able to add photos. An artificial intelligence (AI) algorithm converted them into comic book style. The illustrations prepared in this way were used by artists to create the portraits on the ad.
We also provided a photograph of the finished mural on the website so that it could easily be featured and shared on social media. We also included eighteen personal stories of people who actively create the identity of contemporary Warsaw. Among them were craftsmen, artists and activists. Such as Marian Cegielski, who has been running an engraving workshop in Ochota for more than forty years, or Agnieszka Bykowska-Giler, the 'Lady with the Drill' known from Żoliborz, who turned her law office into a toolbox and organises DIY workshops.