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    Martech Trendbook 2025

    How to connect what seems irreconcilable? You'll find the answer in Martech Trendbook 2025! Together with experts, we’ve analyzed six megatrends shaping technology and marketing. And to show them in action, we’ve gathered over 40 video case studies featuring the most interesting campaigns.

  • MarTech Pill

    Martech Pill – Christmas Time

    Want to spend the Christmas season in peace? The sooner you plan Christmas campaigns for your clients and prepare them with an experienced team of programmers, the sooner you can immerse yourself in the blissful festive mood!

  • knowledge

    New brand rejuvenation technologies

    Odmłodzić markę – to wyzwanie, z którym najczęściej mierzą się dziś brand managerowie. Widać to po briefach przesyłanych do agencji reklamowych. A gdy mowa o zdobyciu uwagi pokolenia Z (urodzeni między 1995 a 2010) czy Alfa (urodzeni po 2010) , to mowa o nowych technologiach. Jak efektywnie wykorzystywać je w kampaniach marketingowych? I które z nich są (jeszcze) nowe?

  • knowledge

    Year of Python

    When in 1989 Guido van Rossume created a programming language that was easy for students to learn, he probably never imagined that three decades later it would be used to mass-produce websites, web and mobile applications and even complex data processing systems for artificial intelligence, at that time a completely futuristic entity.

  • knowledge

    webAR #1: What is web AR?

    You turn on Instagram, fire up the camera and view yourself in a mirror of animated filters. In a cowboy hat, with hare's ears, in a Batman mask, twenty years later, twenty kilos less... Discover webAR!

  • knowledge

    webAR #2: Augmented reality (AR) on the smartphone

    You no longer need Instagram or any other app to launch the augmented reality of your brand. The web AR runs in a web browser, which is what every smartphone is equipped with today.

  • knowledge

    webAR #3: What are the problems in using web AR?

    The importance of web AR is growing, because with virtual reality, it strongly engages generation Z, which marketers care a lot about. However, this does not mean that web AR does not have drawbacks!

  • knowledge

    webAR #4: Web AR technology in practice

    Web AR is set to be the technology hit of marketing in 2023 - so get inspired. See the most interesting case studies from all corners of the globe.