Insights

MarTech Pill

Martech Pill – Christmas Time

Want to spend the Christmas season in peace? The sooner you plan Christmas campaigns for your clients and prepare them with an experienced team of programmers, the sooner you can immerse yourself in the blissful festive mood!
knowledge

New brand rejuvenation technologies

Odmłodzić markę – to wyzwanie, z którym najczęściej mierzą się dziś brand managerowie. Widać to po briefach przesyłanych do agencji reklamowych. A gdy mowa o zdobyciu uwagi pokolenia Z (urodzeni między 1995 a 2010) czy Alfa (urodzeni po 2010) , to mowa o nowych technologiach. Jak efektywnie wykorzystywać je w kampaniach marketingowych? I które z nich są (jeszcze) nowe?
knowledge

Year of Python

When in 1989 Guido van Rossume created a programming language that was easy for students to learn, he probably never imagined that three decades later it would be used to mass-produce websites, web and mobile applications and even complex data processing systems for artificial intelligence, at that time a completely futuristic entity.
knowledge

webAR #1: What is web AR?

You turn on Instagram, fire up the camera and view yourself in a mirror of animated filters. In a cowboy hat, with hare's ears, in a Batman mask, twenty years later, twenty kilos less... Discover webAR!
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webAR #2: Augmented reality (AR) on the smartphone

You no longer need Instagram or any other app to launch the augmented reality of your brand. The web AR runs in a web browser, which is what every smartphone is equipped with today.
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webAR #3: What are the problems in using web AR?

The importance of web AR is growing, because with virtual reality, it strongly engages generation Z, which marketers care a lot about. However, this does not mean that web AR does not have drawbacks!
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webAR #4: Web AR technology in practice

Web AR is set to be the technology hit of marketing in 2023 - so get inspired. See the most interesting case studies from all corners of the globe.