WEB AR campaign for Królewskie
For the Żywiec 0.0% brand campaign, we have created a website with competition based on voice recognition. We used the Machine Learning algorithm that recognizes the voice and awards the participants with appropriate prizes for the precisely sung phrase of the song.
The new Specjal beer campaign required a unique setting, which is the reason why we have prepared a landing page using web AR and geolocation. When visiting the website you can scan a label and view the appropriate spot for a given region and take part in the competition.