Video Page – the first Żywiec 0,0% campaign

press room

published

As part of cooperation with the agencies Agencja 2012 and Feeders Agency, we have implemented an activation for a Żywiec 0,0% brand’s digital campaign. We created a virtual Tap Bar where the user could "talk" to the bartender and take part in the competition.

Panowie Programisci

frontend

client

Feeders Agency, 2012 Agency

year

2019

task

01

Our task was to create an innovative video page that "moves" the user to a virtual bar, where the bartender introduces him to the range of new types of Żywiec 0,0%. The user has the opportunity to participate in the competition, in which he must use the knowledge obtained from the bartender.

The experience was based on the video 180 effect using a gyroscope on mobile devices – the user, by turning the phone, could look around the bar, which made the interaction more attractive.

solution

02

Making this video page was quite a big challenge. One of the tasks was the need to adjust the recording conditions on the film set to the specifications, i.e .:

 

  • appropriate setting of the frame, so that it allows adapting the film to 180 sphere on mobile screens,

 

  • appropriate dimensions of the entire frame, so that the material harmonizes with the graphic design and dimensions of the screens of desktop and mobile devices,

 

  • setting the frames so that they can be adapted to the pace of interaction with the user.