New Żywiec 0.0% campaign with Machine Learning
As part of cooperation with the KUKBUK, cultural and culinary magazine, we have built an innovative lifestyle portal, which, among others "learns" the tastes of readers and serves them articles tailored to their preferences. Behind the visual concept of the portal there is the idea of seasonality - both the content and the appearance of the portal are changing with the seasons.
The new Specjal beer campaign required a unique setting, which is the reason why we have prepared a landing page using web AR and geolocation. When visiting the website you can scan a label and view the appropriate spot for a given region and take part in the competition.