New Żywiec 0.0% campaign with Machine Learning
“Królewskie” is a brand with great Warsaw roots. Since 2017, we have been cooperating with the agency Twin.digital.collective, which is responsible for digital campaigns of the brand. This year, together with Twin, we implemented the WEB AR campaign, which has been nominated in the Mobile Trends 2019 competition.
The new Specjal beer campaign required a unique setting, which is the reason why we have prepared a landing page using web AR and geolocation. When visiting the website you can scan a label and view the appropriate spot for a given region and take part in the competition.